IGN.com's Colin Campbell wrote:



McMillen has no time for this "old" way of thinking. "The dinosaurs of marketing are really upset by piracy. They think it's literally stealing," he says. "They're old. That's really the reason. They're old and their ideas are old. They don't understand where we are now. They don't understand the mentality of people who are pirating things. They see them as thieves, the same people who go and shoplift. I don't f*@#ing shoplift but I have pirated sh@%-loads of stuff. Like it's just not the same, it's not the same thing at all."

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"Sh@% changed," says McMillen, warming to his theme. "Deal with it. Sh@% went digital and this is how it works now. It's really easy to copy and give to other people."

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McMillen adds, "I'll tell you a story that is true. When Meat Boy came out on PC and torrents started going up on Pirate Bay, I would check, I had a friend of mine who said, 'congratulations, I just saw your game in the top 50 on Pirate Bay for games,' and I checked and we were 30th and I was depressed because it wasn't higher, because that's a measure of success."