Broncos linebacker Von Miller gifted every player in the AFC West — including practice-squad players and those on injured reserve — with a bottle of custom wine and a Thank You note. That’s nearly 290 bottles.

The wine, called The Setting, was blended by Jesse Katz, a Boulder native and Fairview High grad, who founded Devil Proof Vineyards and Aperture Cellars in California. (Katz also created a custom blend for the wedding of Justin Timberlake and Jessica Biel.) On the label of each bottle is an orange outline of eye-glasses, Miller’s signature accessory, and his signature.

And with each was a note that read:

It is an honor and a privilege to take the field and compete with you twice a year. We are so fortunate to have this opportunity to fulfill our childhood dreams of playing in the NFL. The blood, sweat, aches and pains, and endless hours spent watching film are a testament to the love and dedication we have for this game. So take a moment, reflect on all your successes, and enjoy your accomplishment. Appreciate those who have helped you get this far, and start working towards your next childhood dream.

Thank you for helping to make our game great!

-Von Miller