Sometimes Robert will come in and ask us to name things, all kinds of things, I assume as a kind of test. Usually this is the kind of exercise that I can really get behind, but in general I would rather name a pair of ancient blades than a "retail outlet," or a "line of organic socks."

He made the mistake of asking for a store name when we were not in the correct mental gear, which is to say I was in Aion, doing battle with a tribe of chipmunks so I could coax a ferret into upgrading my cube. I haven't modified these events for humorous literary effect - that's exactly what I was doing - but anyway, I didn't feel like meshing with Robert's exercise.