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by jeep 10/27/2011, 6:40pm PDT |
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So people take all kinds of data and aggregate it and sell it. Anything you read about "big data" on the internet is almost guaranteed to have some of this marketing commodity in it. "Identity" is generally the kinds of things you'd put on a census, "Location" data is where you work and live and shop, and then there's "Social Mapping" who's in your calling plan, your facebook page, who else lives in the same house as you, same bowling league, whatever.
Some companies are very good at sorting out this data, some companies suck but have a huge pile of it, some are both (google).
Sometimes you want to test a hypothesis about relationship mapping by calling people and straight-up asking if the data is accurate, and sometimes it's like a social hack where they guy doesn't say anything or leave a blank message on the machine or whatever.
Overall people are about to get keenly fucking interested in the cellphone data because pretty soon creditors will be able to call cell phones without penalty.
Not like there was anything anyone could do to stop it.
/jeep/ |
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