Snapchat could price its initial public offering at a valuation of $25 billion to $35 billion, Bloomberg reported. But Bloomberg's sources also said the "valuation could reach as much as $40 billion."

Even a more conservative offering likely would value the company well above Facebook's $3 billion offer in 2013. Earlier this year, a $1.8 billion private funding round valued the social network at $18 billion, suggesting there's already a considerable appetite for the company's stock.

Twitter investors, too, might want to keep an eye on a potential Snapchat IPO. While Snapchat's offering differs immensely from Twitter's news-focused platform, Snapchat has notably made moves into news by compiling user-posted videos into live event coverage. Further, it's worth noting that Snapchat's 150 million daily active users, reported earlier this year, is above Twitter's estimated 140 million daily active users. So Snapchat isn't necessarily an underdog.

Priced at $130, Spectacles are sunglasses capable of recording 10-second snippets of video. While the product itself could end up more of an overhyped gimmick than a game changer, it at least gives weight to the company's aspirations beyond Snapchat.