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| And everything old is new again - using someone else's domain name on your ad by Tansin A. Darcos (TDARCOS) 03/26/2012, 7:55am PDT | ||||
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| I remember reading an important point - and this was probably more than 10 years ago - in a book about good Internet design, and one of the things it said was that if you're running a serious Internet presence, get your own domain name (and that was back when domains were very expensive, upwards of $35 a year). Because you do not want to have your packages listing your internet address as http://www.yourprovider.net/~yourcompany or http://www.yourprovider.net/yourcompany because first, you're giving part of your ad to your internet provider, and second, if either you change providers, your provider changes their system or your provider goes out of business, all of the people who have links to your old (non-working) address now have dead links, and all of your advertising materials having your old address have to be scrapped same as if the phone company changed your phone number.
I thought it was a good idea myself. So now, what's happening, all of these companies are running their ads - especially TV commercials - for their products and what are they using for a URL? http://www.facebook.com/yourcompany Now maybe Facebook is a nice place for doing marketing, but one, it does not give you the control that your own site does, and two, if Facebook decides to change things or acts in a stupid or incompetent way, or a way that's not in alignment with your company's brand image, all of your advertising pushing people there is now wasted. We hear all the time about large sites including social media sites pulling bonehead stunts that either drive people away or the site's management has to rescind due to popular discontent I mean, you can easily put up your own message boards, games or whatever, but why lead traffic to Facebook instead of your own site? Plus people can put up unflattering comments about you on your own site. You can use all sorts of tricks to hide them including low ranking or pushing them off or flat-out deleting them, functions you don't have on a site owned by someone else. |
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And everything old is new again - using someone else's domain name on your ad by 03/26/2012, 7:55am PDT  |
