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Forum Overview :: Rants

by laudablepuss 07/30/2003, 6:20pm PDT

A while back I went to see The Matrix: Reloaded for free thanks to a vendor of ours, Overland Storage. They had two hours of crap before the movie, including four speakers to talk about data storage. One of them, the only one I saw, tried to tie data storage into the Matrix movies. It was fairly bizarre, but whatever. The Overland folks were dressed up as characters from the Matrix. One was Trinity, one was an Agent, and one was Neo. I was thinking, I don't care about your stupid promo, I don't want to sit through your speaches (I arrived only 30 minutes before the movie was to start), just show the damn movie. And they did and all was well.

Now I've got a little postcard ad from Overland. It touts their new Neo Series storage devices. If you buy one, they'll give you a Matrix DVD for free. And now I'm compelled to contemplate just how dumb this is again. Apparently they think that this approach will help them sell huge, refrigerator-sized storage devices. The connection between the Matrix movies and data storage is still obscure, and they don't make any attempt beyond the name of their product to create one. Although they do include a picture of a person sleeping under his desk in a cube farm, and this great line: "With Neo, you not only get up to 96 terabytes of backup and recovery capacity, you get a life."

Overland marketing scheme result: FAILURE.