Forum Overview :: Gamerasutra :: Arcades could have learned this lesson before they died

[quote name="FABIO"][quote name="Fussbett"]Illustrating his point, Newell showed the results of a Left 4 Dead promotion Valve ran last weekend, which cut the price of the game in half to $25. The discount (and promise of new content for the game) rocketed sales of the game on Steam by 3,000 percent.[/quote] You're an arcade owner. You glance around and see every $1 machine lying completely vacant. Do you increase it to $2 a credit and DOUBLE your profit? I can't help but wondering if arcades would still be alive today if everything was a quarter. [quote]"We sold more in revenue this last weekend than we did when we launched the product," says Newell. "We were driving a huge uptick in revenue and attracting new customers." And while people believe that we're "screwing" retail, Newell showed that brick-and-mortar sales were unaffected by the online discount. <i>[Look at those suckers, happily living without the internet. They love paying maximum price. --Fussbett]</i>[/quote] I checked out a Circuit City the other day for the going out of business sale. Even with every game 40% off, they were just barely (sometimes not at all) on par with Steam prices.[/quote]