Forum Overview :: Cyberganked

Stop going for your audience's heads and go for their groins. by MM 09/19/2013, 8:22am PDT I was once told the story of a straight-A undergraduate who got a perfect 180 on the LSAT and applied to the finest law schools in the country. For his application essay he wrote a single sentence something along the lines of which read, "look at my transcripts." None of the schools he wanted accepted him. This is essentially what your game pages do. You point out all the impressive awards you've won and all but say, "Nuff said!" Advertising is about selling the experience buying your product will bring to the customer. Here's a famous perfume commercial by Ridley Scott that I hear mentioned often in business texts: How much did that commercial talk about how nice their perfume smells? What was the commercial not-so-subtly implying that woman was going to get thanks to buying the shit they were hawking? I wouldn't remove the game awards from your page, but I'd give them a lower priority than the experience the player will get from buying the shit you're hawking. Will they laugh til it hurts? Will they be overwhelmed with nostalgia? Will they come away vindicated by the brain-twisters they've just solved? Will the real world melt away and they find themselves in a magical electronic world of beauty and wonder? Point out the experience first and foremost, then point out all the awards as a final nudge to players who are still on the fence.

Good indie game websites for inspiration by Ice Cream Jonsey 09/19/2013, 7:50am PDT     Stop going for your audience's heads and go for their groins. by MM 09/19/2013, 8:22am PDT         Re: Stop going for your audience's heads and go for their groins. by gruman 09/19/2013, 9:12am PDT         Re: Stop going for your audience's heads and go for their groins. by Ice Cream Jonsey 09/24/2013, 8:29am PDT             Re: Stop going for your audience's heads and go for their groins. by Mysterio 09/24/2013, 10:13am PDT                 That was me. NT by MMysterio 09/24/2013, 9:38pm PDT                     Re: That was me. by Ice Cream Jonsey 09/25/2013, 12:34pm PDT                 Did you ever get my email on this, Mischief Maker? NT by Ice Cream Jonsey 11/13/2013, 1:06pm PST                     Oh shit, yeah. by Mischief Maker 11/13/2013, 3:13pm PST                         Re: Oh shit, yeah. by Ice Cream Jonsey 11/13/2013, 6:37pm PST     http://braid-game.com/ by Entropy Stew 09/19/2013, 9:52am PDT         Wonderful site. And you're right. Thanks, ES. NT by Ice Cream Jonsey 09/23/2013, 12:08pm PDT